Marketing in professional services firms is MESSY.
Prudent Pedal is a marketing consultancy that helps professional services firms, who are frustrated with marketing, drive smart growth by thinking and acting strategically about marketing.
Issues we address:
- Slow growth
- Wasted marketing dollars
- Inefficient resource allocation
- Lack of metrics and accountability
- Underperforming marketing organization
- Lack of market understanding and focus
- Underutilized sales and marketing platforms
- Cultural misalignment and low brand relevance
Questions we help answer:
- Are our marketing dollars generating the highest positive return?
- Are we getting the maximum opportunities for our sales teams and generating opportunities aligned with the value we provide?
- Who is our ideal client and what do they value?
- What is our best growth opportunity?
- Is our brand and organization aligned to attack the opportunity and our long-term growth?
- Are our thought leadership and content differentiating our brand and driving new business?
- What is the optimal marketing structure, technology, and marketing mix given our investment?
What makes us different:
- Our goal is to maximize the ROI of your marketing no matter what level of your investment.
- Our approach is about agility, efficiency and effectiveness, not hype and fads.
- We are not a marketing “agency,” we are industry-leading marketers and business developers from top global consulting firms.
- We emphasize the integration of marketing, business development and account management.
- We believe marketing’s number one goal is lead nurturing and generation.
- We are prudent.