Are you squandering your business development investment?: A Muzeview podcast interview with Chris Aitken and Jeff McKay

Firms focused solely on lead generation risk squandering their marketing investment and improving sales and marketing integrationsub-optimizing their business development efforts.  Paul Gladen, President & CEO of Muzeview, leads a thoughtful discussion with Chris Aitken of Muzeview and Jeff McKay of Prudent Pedal on a paradigm shift in professional services marketing—from brand and lead generation to lead nurturing.  Listen to interview.

In this podcast, they cover:

  • The difference between lead generation and lead nurturing
  • How lead nurturing supports the complex sale
  • Why firms should care about lead nurturing
  • What techniques are being used today to drive growth
  • The importance of aligning marketing, business development and the firm
  • Why “business as usual” squanders your marketing investment

Listen now.